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Marketing & Commercial

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Marketing team

Our award-winning Marketing team is what makes tombola famous. From data-led digital campaigns run out of our Gibraltar office to Brand and Growth strategy in Sunderland and Dublin, we bring new players to tombola every day and give our existing community reasons to keep coming back. It’s how we’ve built, and keep building, our position as market leader.

  • Brand & Demand Generation

    From insight to idea to everywhere you see us, the Brand and Demand Generation team make tombola famous. We run research, planning, creative, media, socials and partnerships, reaching millions of people and earning regular PR coverage along the way.

  • "The biggest asset tombola has are the people who work here. We recruit the right type of people who care about their colleagues and want to do their job to the best of their ability."

    Mathew Middlemiss

    CRM Executive - UK

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Facts about our Marketing teams

We have been the proud sponsor of I'm A Celeb... for eight years. At this point, the tombola bugs are celebrities in their own right! Sponsoring the biggest show on British TV is a both a challenge and a privilege every year as we build a campaign that plays out across TV and BVOD, audio and social channels, alongside a MMM partnership, an exciting PR activation and more.

We’ve won awards for our marketing campaigns! Most recently, we took home the award for ‘Social Marketing Campaign’ at the EGRs in 2022 for our activation of the I’m A Celebrity… Get Me Out Of Here sponsorship on our Social Media channels.

Open for fun clap solo

We have our own catchy tune... Stefan Abingdon and Ashley Horne wrote Open For Fun exclusively for tombola, and it's perfectly performed, in our bold marketing campaign, by stand-up Jo Griffin. In fact it's so catchy, that it's gotten us shortlisted for a thinkbox award!

The juxtaposition of mundane, boring scenarios against a catchy song draws attention in a bingo market full of over the top characters, flashy promotions and noise. The ad gives you a chuckle, shows that we’re here just for a bit of low key fun and showcases a win.

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