Brand & Campaign Manager

Reports to: Senior Marketing Manager
Location: UK – Sunderland or Leeds (Hybrid)

The role

As Brand & Campaign Manager, you’ll sit at the heart of tombola’s marketing engine, owning how we show up across TV, digital video, OOH and paid media. This is a highly visible role where strategy meets storytelling — shaping integrated campaigns that connect with our community, bring our brand to life, and deliver measurable results.

You’ll lead campaign planning end-to-end, working closely with our media and creative agencies to ensure everything we produce is channel-first, insight-led and creatively brilliant. From briefing and creative development through to performance analysis and optimisation, you’ll make sure every customer-facing touchpoint reflects who we are as a brand.

What you’ll be doing

Campaign & media planning

• Lead the planning and delivery of integrated brand campaigns across ATL, digital and paid channels

• Partner with media and creative agencies to deliver monthly, quarterly and annual marketing plans

• Ensure campaigns are audience-first and insight-driven, balancing strong creative with measurable outcomes

• Collaborate with internal teams to align campaign activity with wider brand and business objectives

Creative development & management

• Own the development of ATL creative across TV, BVOD, OOH, audio and digital video

• Write clear, inspiring creative briefs that bring objectives, tone and messaging to life

• Manage the full creative journey — from concept and production through to delivery and review

• Ensure all creative is channel-first and built to perform in its intended placement

• Champion creative excellence, consistency and continuous improvement across all assets

Media buying & performance

• Oversee media buying and execution across channels, ensuring efficiency and effectiveness

• Work with the media agency to identify the right media mix to drive awareness and consideration

• Monitor live campaigns and make data-led optimisation recommendations

• Ensure all activity meets ASA guidelines and tombola’s responsible marketing standards

Measurement & insight

• Define KPIs and success metrics for campaigns in partnership with agencies and internal teams

• Analyse creative and media performance to understand effectiveness and ROI

• Turn insights into clear actions to inform future campaign development

What we’re looking for

• 4+ years’ experience in brand marketing, campaign management or media planning (agency or client-side)

• Proven experience delivering ATL campaigns from briefing through to launch

• Strong understanding of the media landscape, including TV, OOH, digital video, paid social and display

• Experience managing external creative and media agencies

• A confident creative thinker with strong briefing, storytelling and presentation skills

• An analytical mindset — comfortable using data to inform decisions and optimise performance

• Excellent project management and communication skills, with the ability to juggle multiple campaigns

Why tombola?

At tombola, brand matters. You’ll have the opportunity to work on high-profile campaigns, collaborate with talented partners, and help shape how a much-loved brand shows up in the world — all in a supportive, collaborative environment that values creativity, insight and doing the right thing.