Job Title: Senior Commercial Manager – Italy, Spain & Nordics

📍 Location: UK, Dublin, Gibraltar, or Italy (Hybrid working)
🕹 Department: Commercial & Performance Marketing
👤 Reports to: Head of Commercial
👥 Direct reports: 3 Growth Leads

Own the strategy. Shape the growth. Drive performance.

We’re looking for a commercially brilliant and strategically minded Senior Commercial Manager to lead the charge across three of our most exciting international markets – Italy, Spain and the Nordics.

This is a high-impact, senior leadership role at the heart of tombola’s international growth story. You’ll lead a talented team of regional Growth Leads, champion local insight in a cross-functional environment, and take full ownership of commercial performance across these diverse and dynamic markets.

Why this role matters:
You’ll set the commercial vision and turn strategy into action — making data-driven decisions to optimise growth, improve ROI and deliver best-in-class player experiences. You’ll influence everything from campaign planning to product localisation, investment prioritisation to market innovation.

If you thrive on responsibility, love solving complex problems, and want to lead in a business that’s scaling rapidly while staying true to its player-first values — this one’s for you.

What you'll be doing

🚀 Strategic Growth Leadership

• Define and lead the long-term commercial strategy for Italy, Spain and the Nordics.
• Represent these regions at senior leadership forums and planning cycles.

💰 Commercial Ownership & Budget Accountability

• Own the commercial performance of your markets – including player growth, revenues and ROI.
• Forecast, reallocate and optimise budget to drive profitable results.

👥 Team Leadership & Development

• Manage and mentor a high-performing team of Growth Leads.
• Foster collaboration and build capability across the wider Commercial function.

🤝 Cross-Functional Influence

• Be the commercial voice in go-to-market planning, acquisition, brand, product and CRM.
• Balance regional priorities with tombola’s global objectives.

📈 Market Insight & Innovation

• Stay close to market trends, competitor activity and regulatory changes.
• Spot new growth opportunities and steer localised innovation.

🎯 Campaign Strategy & Execution

• Guide regional marketing and retention campaigns with insight-led thinking.
• Ensure everything we do is locally relevant, compliant and performance-driven.

🔐 Governance & Compliance

• Partner with Legal and Compliance to ensure regulatory excellence in all commercial activity.

What we're looking for

✅ Strategic Operator
You’ve led commercial strategies across markets, balancing big-picture thinking with data-led action.

✅ Team Leader
You’ve built, coached and developed teams to perform at their best — and know how to lead with clarity and empathy.

✅ Commercial Mindset
You know how to drive ROI, manage large budgets and use performance data to steer decisions.

✅ Market Know-How
Experience in Italy, Spain or the Nordics is essential — online gaming or performance-led consumer industries are a bonus.

✅ Excellent Communicator
You’re great with stakeholders and can confidently represent your team and markets to senior leadership.

✅ Multilingual (ideally!)
Fluency in English is a must. Italian would be a strong advantage. Spanish or a Nordic language (e.g. Swedish, Danish) would be a plus.

Why tombola?

We’re not your average gaming company. We design and build our own games in-house. We champion safer gambling. And we’ve built a culture based on creativity, collaboration and doing the right thing — for our players and our people.

With exciting international ambitions and a growing global footprint as part of Flutter Entertainment, there’s never been a better time to join us.

💼 Salary & Benefits:

• Competitive salary depending on experience
• Annual bonus scheme
• Hybrid working options across UK, Ireland, Gibraltar or Italy
• Private healthcare, pension and enhanced leave
• Opportunities to travel and connect with international teams
• Genuine career development within a fast-growing business

Interested?
If this sounds like the role for you, we’d love to hear from you. Apply today and let’s grow together.