Job Title: Senior Marketing Manager
Location: UK, Ireland or Gibraltar
Contract Type: Permanent
Department: Marketing & Commercial
Reporting to: Head of Brand & Demand Generation
Direct Reports: 3
Indirect Reports: 5

The Team

Our Brand & Demand Generation team is on a mission to make tombola one of the most loved, distinctive, and trusted brands in the market. Sitting at the heart of this team, you’ll collaborate closely with our Creative, Media, Community, and Acquisition teams — pulling together the threads to make sure our brand shows up with clarity, consistency, and impact across every channel and campaign.

The Role

As Senior Marketing Manager, you'll take the lead on building and coordinating our annual brand, media, and creative plans. Working hand-in-hand with the Head of Brand & Demand Generation, you’ll bring strategic and creative thinking to every stage of campaign planning — ensuring tombola shows up consistently and distinctively to players new and old.

You’ll thrive in a role that blends big-picture thinking with detailed delivery, and have a passion for building integrated campaigns that connect across creative, media, partnerships and acquisition. If you’ve got a background in brand management, campaign planning and media strategy — this could be the role for you.

Key Responsibilities

Brand & Campaign Planning

• Develop and deliver integrated annual and quarterly brand and media plans that align with wider marketing and business goals
• Support the Head of Brand in shaping our overarching brand strategy, identifying the key levers needed to drive brand health
• Lead campaign idea generation and delivery, ensuring our creative platforms and key messages land with impact across all relevant channels

Creative & Media Oversight

• Own and manage the relationships with our Creative and Media agencies, ensuring mutual briefing and joined-up execution
• Champion brand guardianship across the business — ensuring all functions understand and apply our visual and verbal identity consistently
• Elevate and evolve tombola’s creative direction, working with agencies to build fame-driving campaigns grounded in brand distinctiveness

Cross-Functional Collaboration

• Partner with our Insight Lead to ensure planning is rooted in customer behaviour and sentiment
• Work closely with the Community & Partnerships team to amplify brand campaigns across PR, ambassadors, events and sponsorship
• Be the key point of contact for Acquisition & Growth — aligning on campaign goals, timings, and delivery for maximum impact

What We’re Looking For

Skills & Experience

• 5+ years’ experience in brand, media, or marketing planning roles
• A track record of leading integrated marketing campaigns that deliver measurable results
• Strong understanding of brand strategy, creative development, media planning and campaign performance
• Experience delivering GTM planning across multiple departments, ideally in a fast-paced consumer brand environment
• Comfortable interpreting customer insight and applying it to campaign planning and messaging

Personal Qualities

• A natural planner and organiser, who thrives on building cohesive strategies that unite multiple teams
• A creative thinker with a commercial mindset — able to think big and act smart
• A confident communicator and collaborator, able to bring people together around shared goals
• Curious, driven and proactive — someone who sees opportunity and runs toward it

Salary & Benefits

At tombola, we offer competitive salaries tailored to your skills and experience, benchmarked against industry standards. You can expect regular performance reviews and a range of benefits that support your wellbeing, development, and work-life balance.

If you’re ready to drive brand impact through smart strategy, standout creative, and collaborative planning — we’d love to hear from you.